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Alberta Chicken Producers

2518 Ellwood Drive SW

Edmonton, AB T6X 0A9

 

 

The Alberta Chicken Producers office is located in south Edmonton, easily accessible off Hwy 2, 91 Street or Parsons Road (through the hub of South Edmonton Common).

 

Alberta Chicken Producers is a Marketing Board that regulates chicken production in Alberta by working closely with our producers and industry partners.  We are a provincial 'farmer-run' organization, currently governed by a Board of five elected Directors and administered by the General Manager and staff of six full-time employees.  Alberta Chicken Producers' membership consists of approximately 235 certified and licenced chicken producers in Alberta.

 

Alberta Chicken Producers values our relationships with industry stakeholders, as exemplified by our shared industry Vision:

"By working together, Alberta's Chicken Industry will continue to grow, be profitable, and satisfy consumers by providing safe, high quality chicken products."

In support of our Vision, our Mission is:

"To serve producers by providing an environment for profitable chicken production," and "To encourage a competitive, consumer-focused chicken industry."

Alberta remains well situated for future growth in chicken production.  Alberta's population growth rate outpaces the national growth rate, stimulating demand for fresh chicken.  Alberta Chicken Producers represents approximately 235 certified and licenced producers (number fluctuates as quota changes hands), who produce 122 million kg live weight of chicken annually with a farm gate value of $173 million.

 

Our producers are located throughout the province, from North of Grande Prairie to South of Lethbridge.  In 2009, Broilers represented 96.8% of the product mix;  Roasters 1.5% and light birds 1.7%.  Bird weights are on the rise due to improved genetics and feed conversion.

 

THE ORGANIZATION:

Alberta Chicken Producers was established in 1966 under the Alberta Agricultural Producers Marketing Council.  Since 2001, Alberta Chicken Producers has operated under a Federal / Provincial Agreement, and our National Agency is the Chicken Farmers of Canada (located in Ottawa, ON).

 

SUPPLY MANAGEMENT:

Federal and Provincial governments implemented a Supply Management System in Canada in the early 1970s, based on collective marketing and production planning, adjusting to the needs of the Canadian market.  Five commodities operate under the Supply Managed system in Canada (Milk, Turkey, Table Eggs, Chicken and Broiler Hatching Eggs).

 

Producer Quota:

  • Quota is granted by the Board to a producer to engage in the production and marketing of the regulated product (Plan Regulation)
  • Quota is purchased by producers and provides the right to produce.

 

Three Pillars that govern Supply Management:

(1)  Production Planning - Production Management to Balance Supply with Demand:  Allocation is set every 8 weeks at the National Agency level and allocated to the provinces based on historic shares.  A bottom-up market approach to setting allocation is employed to match supply with demand.

(2)  Producer Pricing - A Pricing Policy that Covers Production Costs:  Alberta Chicken Producers Board is authorized through the Marketing of Agricultural Products Act and Regulations to set the Minimum Live Price paid to producers every eight weeks.  Our Board has worked with Processors to implement a Live Price Memorandum of Understanding (MOU), which ensures long-term stability and predictability in price for all stakeholders.

(3)  Import Controls to Restrict Imports through Over-Quota Tariffs and Protect the Domestic Market:  For Supply Management to function properly, it is essential to be able to predict the quantity of foreign product which will enter Canada, following which, industry members use their best judgement to determine domestic supply requirements.  Under the current World Trade Organization (WTO) Agreement, Tariff Rate Quota (TRQ) is allocated each year through import permits.  TRQ is allocated to permit holders to a maximum of 7.5% of domestic production in the previous year.  Supplemental imports may also be allocated to fill a specific need, to a maximum of 0.7% of domestic production in the previous year.

 

To learn more about supply management please go here.