About Alberta Chicken Producers
Alberta Chicken Producers is a farmer-run, not-for-profit marketing board that regulates broiler chicken production in Alberta.
Alberta Chicken Producers is comprised of 250 regulated chicken producers.
All registered producers must follow national food safety and animal care programs, which are audited annually by third party auditors; and, they must maintain their certification under these programs as a condition of their licenses to produce chicken.
Alberta Chicken Producers license and register all producers, hatcheries and processors engaged in the production of regulated product in Alberta.
In addition to regulated producers, Alberta also provides an exemption limit of 2,000 chickens per year for individuals to raise and market chicken for the purposes of personal consumption, sale from farm gate, or sale at farmers’ markets within Alberta.
The 2,000 exemption is the highest in Canada; and Alberta Chicken Producers champions the size of the Alberta exemption limit nationally because it offers opportunity for producers to gain experience in the production of chicken and enter the industry.
Exempt chicken production is marketed through channels that are not competition for the regulated producers. We value the exempt sector and want to work with these producers, where and as appropriate, to ensure they are set up for success in complying with the regulations.
Alberta Chicken Producers also issues a Communal Group Quota to communal groups that wish to grow more than the 2,000 exemption. Communal groups wishing to access this production are permitted to grow up to 6,000 chickens annually for the purposes of personal consumption, sale from farm gate or sale at farmers’ markets within Alberta. There are currently 74 communal quota holders in Alberta.
Despite what some critics may say, Alberta’s chicken industry creates opportunities for new entrants. Our industry is growing in terms of the number of producers and the volume of product produced, as well as in the number of farm, hatchery and processing operations.
- Ten years ago, there were just under 230 chicken producers in Alberta; today there are 250.
- In the last five years (2014-2018) Alberta’s chicken sector averaged 12 new chicken producers per year, not including family transfers.
- Many new producers are first generation, and the majority of our producer base is a younger demographic, between the ages of 18-49.
- In addition to a growing producer base, Alberta’s total chicken production has and continues to experience robust growth.
- In 2018, Alberta’s total chicken production increased by 6.65% over 2017; and Alberta’s combined growth over the last 5 years (2014-2018) has been 31.7% - an average of 6.3% per year.
Investments & Innovation:
- In the past three years alone, 45 new chicken barns and 17 new breeder barns have been built in Alberta, and many producers have invested into innovative technologies and equipment in their current facilities. 15 new chicken barns and 2 new breeder barns are currently under construction and are planned to commence operation in 2019.
Our farmers are committed to the care of their birds and to providing consumers with safe, high- quality chicken. Canada has some of the highest food safety standards in the world. In fact, 100% of our farms are audited and certified annually under On-Farm Food Safety and Animal Care Programs. By purchasing fresh chicken, you are supporting local farmers who are committed to safe, high-quality chicken. Our farmers are consumers as well.
Directors & Staff
2018 Board of Directors
2018 Producer Representatives
Karen oversees operations and serves the Board of Directors. She implements and administers the Board’s Regulations and Policies, and executes the strategic priorities of the Board. She conducts regular coaching sessions with staff and serves as a public liaison.
Business & Market Analyst
Karen performs statistical analysis, oversees the Grower Program, updates and communicates market information, prepares reports to support the Board and Committees, and liaises with the market information team at Chicken Farmers of Canada.
Producer Programs Manager
Rob oversees our team of field Auditors and coordinates the On-Farm Food Safety and Animal Care Programs. He serves as data management coordinator for the Emergency Response Team, and is coordinator of the Research Committee.
Vera manages all personnel and office requirements; provides support to the Executive Director; and oversees the administration of Board meetings and documentation. She also serves as coordinator of the Alberta Poultry Industry Emergency Management Team, and represents our organization on the Condo Board.
Administration & Logistics Coordinator
Producer Services Coordinator
Laurie is our primary contact for producers. She updates and maintains the Grower Program, processes quota lease and reallocation (sale) requests, and manages weekly reports for Marketing and Placements by working with producers, hatcheries, and processors.
Rita is contracted part-time to provide assistance to office staff in the areas of administration, market information and research.
Marketing and Communications Specialist
Maria is an experienced marketer, communicator and, story teller with a demonstrated history of working in agriculture and media. Maria is skilled in photography, strategic planning, video production, advertising, and project management.
Vision & Mission
Alberta’s chicken industry is collaborating to grow, create shared value, and ensure chicken is consumers’ preferred and trusted protein.
Serve Alberta’s chicken producers by collaborating with key stakeholders to:
- Create a thriving environment for sustainable chicken production.
- Encourage a competitive, consumer-focused value chain.
2019 - 2021 Strategic Priorities
- Building Public Trust
- Driving Sustainable Production
- Championing a Strong, Effective, Unified Value Chain
Standards of Leadership:
- Value people
- Drive best practices
- Strive for continuous improvement
- Be a good corporate citizen; behave fairly and legally
- Be open and transparent
- Meaningfully engage producers, industry and consumers
- Be proactive, positive and future-focused
- Actively create opportunities to improve and innovate within the industry
- Be effective and efficient
- Sustainably grow the chicken market served by Alberta producers.
- Champion a culture of continuous improvement and commitment to best practices across the value chain.
- Capture opportunities and work collaboratively with industry partners.
- Proactively build and maintain public trust in Alberta’s chicken industry.
- Be a valuable resource to Alberta producers.
- Ensure all value chain players are engaged and proudly contributing towards the success of the Alberta chicken industry.
- Be an innovative leader in the Canadian context.
Key Success Factors:
- Strategic Focus
- Continuous Improvement
- Organizational Effectiveness
- Shared Value
Key Performance Indicators:
- Sustainable Growth Metrics
- Flock Health and Management Metrics
- Consumer Confidence
- Stakeholder Satisfaction (producers & industry partners)
- Regulatory Metrics
- Strategic Alignment
- Board Effectiveness
- Financial Metrics
Commitment to Excellence
Regional Meeting Documents:
2518 Ellwood Drive SW
Edmonton, AB T6X 0A9
8:00 a.m. to 4:30 p.m. Monday through Friday.
Closed between 12:00 p.m. - 1:00 p.m. for lunch.